Global Journal of Economics and Business

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The impact of strategic direction on the diversity of human resources: an empirical study: in a Centro Supermarket in Jordan

Ahmad Raja Salameh ALBatayneh , Suleiman Raja Salameh ALBatayneh , Zaid Naiel Aissa Alfugaha

The aim of this study is to investigate the impact of strategic orientation as measured by defensive strategic orientation, analytical strategic orientation, proactive strategic orientation, and strategic responses orientation on human resource diversity as measured by efficiency and skills. The descriptive ...

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The Impact of a Professional Marketing Consultant in Empowering International Companies in Local Markets in Kuwait

Hadi Saleh AlHarbi

Objectives: Current research sought to uncover how professional marketing consultancy can empower international companies within local markets. Practices of a professional marketing consultant were taken, including (Understanding the local market, developing a local marketing strategy, Building ...

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